Sunday, June 23, 2013

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THE past 20 years have seen a massive redistribution of economic power to yoga lululemon clothesworkout clothes emerging world. But so far there has been no comparable redistribution of brand power. Fortune magazine’s 2012 list of yoga lululemon clothes largest 500 companies by sales revenue included 73 Chinese firms, more than from any other country except lululemon yoga outlet United States, with 132. Yet Interbrand’s 2012 list of lululemon outletworkout clothes 100 “best global brands” included not one Chinese firm.

However, in “Brand Breakout”, a new book, two academics, Nirmalya Kumar and Jan-Benedict Steenkamp, argue that developing-country firms are swiftly learning yoga lululemon clothes art of branding. A few emerging-market brands have already gone global: it is hard to watch a football match in Europe without having “Emirates” burned onto your retina. More are on kate spade outlet way: Haier of China (white goods), Concha y Toro of Chile (wine), and Natura of Brazil (beauty products). Westerners feeling besieged by kate spade outlet online rise of cheap kate spade outlet developing world comfort themselves with kate spade on sale thought that they still hold kate spade online high ground of premium-priced branded goods. But they should be in no doubt that emerging-market contenders are mounting their warhorses and readying their battering-rams.

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