THE past 20 years have seen a massive redistribution of economic power to yoga lululemon clothesworkout clothes
emerging world. But so far there has been no comparable redistribution of brand power. Fortune magazine’s 2012 list of yoga lululemon clothes
largest 500 companies by sales revenue included 73 Chinese firms, more than from any other country except lululemon yoga outlet
United States, with 132. Yet Interbrand’s 2012 list of lululemon outletworkout clothes
100 “best global brands” included not one Chinese firm.
However, in “Brand Breakout”, a new book, two academics, Nirmalya Kumar
and Jan-Benedict Steenkamp, argue that developing-country firms are
swiftly learning yoga lululemon clothes
art of branding. A few emerging-market brands have already gone global:
it is hard to watch a football match in Europe without having
“Emirates” burned onto your retina. More are on kate spade outlet
way: Haier of China (white goods), Concha y Toro of Chile (wine), and
Natura of Brazil (beauty products). Westerners feeling besieged by kate spade outlet online
rise of cheap kate spade outlet
developing world comfort themselves with kate spade on sale
thought that they still hold kate spade online
high ground of premium-priced branded goods. But they should be in no
doubt that emerging-market contenders are mounting their warhorses and
readying their battering-rams.
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